inspiring and fascinating TED talk by architect William McDonough. a revolutionary zero-waste approach to sustainable design: start with the materials that go into products and buildings, and consider their relationship to the surrounding environment to which they will return. let’s rethink the way we make things.
if you want to learn more, check out the book Cradle to Cradle.
“If anybody here has trouble with the concept of design humility, reflect on this: It took us 5,000 years to put wheels on our luggage.” –William McDonough